How did we use storytelling to explain a company's philosophy ?
With 14 famous candy and chocolate brands, Carambar & Co is more than a mere company: it embodies a real state of mind, French know-how and an unconditional love for sweets.Each of these brands brings a smile to your face, puts you in a good mood and allows you to enjoy unique moments. So, to put this incredible adventure in the spotlight, the company had to imagine an original way to tell their story and to insure their digital visibility.
Carambar & Co is a new, young and agile company, founded in 2017. With 14 famous brands that have their own values and images, the company is naturally the incarnation of the sweet tooth, in the pursuit of pleasure.
Our mission was clear: understand Carambar & Co’s state of mind and use it to create an original website.
We created a colorful, modern and original brand identity. Our ambition was to create a sense of surprise on the website, down to the smallest details.
NewQuest imagined an innovating storytelling, in order to create a unique website, that does not look like any other. So, during the creation phase, we helped Carambar & Co to make choices about how it should talk to their customers.
In this way, our team developed an original and funny tone. For example, to create proximity to the customer and to assert the image of a young and dynamic company, we decided to use “tu” with the target.
Yes, the wording was thought to faithfully put the company’s philosophy in the spotlight. So, we wrote all the content, in order to reach specific goals!
To assert Carambar & Co’s philosophy, our team imagined and realized boomerang videos. The goal was to illustrate one of the main missions of the company: put a smile on everyone’s face.
Each brand is unique. For this reason, we developed a page with a specific design for each of the 14 brands.
We designed all the illustrations, animations and effects that you can see on the website. It was the best way to show what Carambar & Co truly is.
Carambar & Co perfectly embodies what French know-how is. To show it, we developed an interactive map. It presents all the company’s factories and offices.
You enjoyed our work on this project? You have a similar project or you are thinking about a new crazy project? Our team is ready to respond all your questions and give you solutions.Don't hesitate to contact us for additional information!