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IntroductionMalongo A global brand experience

Case studies

How to create a brand experience optimizing conversions?
Skills used:
  • Brand identity
  • CRM interface
  • Design
  • Design
  • E-commerce platform
  • Illustration
  • PrestaShop
  • Symfony
  • UX / UI
  • Videos
  • WordPress
Éléments graphiques - Branche
Éléments graphiques - Graines de cafés
Malongo nowadays 1st French actor Organic and fair trade coffee

Malongo French coffee roaster

In 2018, Malongo asked NewQuest to centralize its platforms and imagine an innovative brand experience.

  • To valorize

    quality content
  • Foster

    a free-flowing buying journey
  • Optimize

    customer relationship management
Éléments graphiques - Branche avec fruits
Mockup - Site Malongo
Mockup - Site Malongo
Mockup - Site Malongo
Mockup - Site Malongo
Mockup - Site Malongo
Mockup - Site Malongo
Mockup - Site Malongo
Mockup - Site Malongo
Experience Fluidity Performance
Éléments graphiques - Fleurs
01

Study

A multifunctional platform
  • Discovery
  • Buy

We aim at gathering the various Malongo platforms to create a unique brand universe and simplify the buying journey.

By merging both WordPress and PrestaShop systems, we thus succeded in combining institutional contents and sale of products into e-commerce!

Éléments graphiques - Grains de Cafés
A B C Thirsty Rough
A B C Univers LT Std
  • Coffee Box
  • Tea
  • Coffe Machine
  • Coffe Cup
  • Coffe Bag
Éléments graphiques - Tasse de Cafés
Éléments graphiques - Femmes au milieu de branches
Éléments graphiques - Femmes au milieu de branches
02

User-experience

first!

The internaut can browse intuitively between the different contents and the e-commerce part. Thanks to our User Experience competencies (UX), we defined an intuitive purchasing journey leading to a great conversion rate.

Éléments graphiques - Femmes au milieu de branches
Éléments graphiques - Branche
Éléments graphiques - Branche avec fruits
  • Tell the brand history
  • Immerge the internaut in a new universe
  • Explain the products provenance
  • Order easily
Éléments graphiques - Branche avec fruits
Éléments graphiques - Mockup site web
Éléments graphiques - Mockup site web
Éléments graphiques - Café en poudre
03

A Customer

Relationship Management System
Mockup - E-boutique
In order to optimize the treatment and analyzes of customer data, we developed an effective CRM on Symfony.
The customers follow-up is automatized through a SalesForce connection, allowing to imagine innovative marketing scenario.
Éléments graphiques - Branche avec fruits
Éléments graphiques - Branche

Advantages

Mockup - Site Web Malongo
01

The Set-up of a monthly subscription, to receive pods each month with the possibility to suspend or terminate anytime.

Mockup - Site Web Malongo
02

The creation of a payment facility system.

Mockup - Site Web Malongo
03

The administrable content to change it independently and facilitate the website evolutions over time.

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