It all started with the objective of selling top quality swimsuits and beach accessories on one and only one website! An e-commerce platform with exclusive offers and premium brands defined by unique products. Thus, the position of the brand becomes its strength!
Creation of a lexical set and a trend set. Feminine and premium inspirations focused on travels.
Poetry and grandiloquence
Baïa means beach in Brazilian!
In Brazilian, Baïa means beach. An ode to the beach.
A wink to the founder but also to the famous Brazilian beach named Bahia do Sancho, a place where the idea to create this website was born.
A strong and unique identity supported by a stylish iconography set.
A premium and feminine universe, a soft and relaxed atmosphere. To define Ôdabaïa's editorial line, we have worked as a team to ensure consistency between the visual identity, the written contents and the communication. A delicate wording has been chosen and the identity of the brand is now clearly recognizable on the website.
To enhance products
To secure customer loyalty !
Creation of an editable template with Ôdabaïa's colors. The newsletter has been designed as a weekly rendezvous to introduce the new products, the last trends and to give inspiration through travel ideas.
Social media strategy in line with the brand's values. Creation of a glamourous universe to reflect the website’s identity. Thus, all publications are built with a short text and highlight the products through feminine terms.
Dream destination, Our Favorites and Trends.
Blog posts with a casual atmosphere thanks to the wording. Different subjects such as vacation, Ôdabaïa’s brands and travel ideas.
You enjoyed our work on this project? You have a similar project or you are thinking about a new crazy project? Our team is ready to respond all your questions and give you solutions.Don't hesitate to contact us for additional information!